SOHO303: Ogursky, Gunter. Design: the Quality Factor

SOHO303 After shuffling key executives and drawing up a new organizational chart, Ford announced a recovery plan that aimed to achieve $7 billion in pretax profit by 2006, mainly through "leaner" manufacturing, "smarter" engineering, plant closures, worker layoffs, and supplier concessions. Though it wouldn't be evident on the road until middecade, Ford 2000 seemed a prudent plan in light of the automobile industry's ever-increasing globalization. And indeed, by 1952, Ford Motor Company had passed a faltering Chrysler Corporation to regain the number-two spot in manufacturer volume. These wagons, by the way, were Ford's first all-steel models (the Squire switching from real wood to wood-look decals).|Other Factors can Play a Role